Introduction

Introduction. So you've picked up SEO 2017 and decided to learn search engine optimization. Congratulations! SEO marketing has changed my life and it can change yours. Over 10 years ago, I achieved my first number one ranking in Google for my family’s home business. The phone started ringing with new customers every day and I was hooked. Since then, I have used search engine optimization to grow small family-owned businesses, Phone stores, large international fashion brands and hotel chains. One thing never ceases to amaze me—the power of SEO as an Internet marketing tool for growing any business. I have grown small businesses into giant companies in just one or two years—simply from working the client's site up to the top position in Google. Unfortunately, learning SEO is difficult, if not impossible, for most business owners, Internet marketers and even tech-heads. I have a theory on why this is so... Sifting through the amount of information flooding the Internet about SEO is overwhelming. In many cases, the advice published is outdated or misleading. And the constant updates by Google make it hard for SEO beginners and gurus alike to keep up with what works. SEO can be simple and used by absolutely anyone to rank at the top of Google, grow their business and make money online. It's simply a matter of having up-to-date information on how Google works, using effective techniques and taking action. Whether you're a complete SEO beginner or well-versed Internet marketing veteran, SEO 2017 covers these areas and makes it as simple as possible to achieve rankings, traffic and sales. Enjoy.