Preface to the updated edition.

It didn’t take long for this book to become a best-selling search engine optimization book after its original publication. The unexpected success of this book can only be attributed to its focus on making a powerful but difficult skillset easy to understand. This book has been expanded and updated to cover how SEO works now and likely in the near future. All of the resources and tools have been updated and made relevant for 2017. It includes broader coverage of the basics, and filled with more techniques for advanced users. And due to requests by readers, it has been loaded with more helpful tools and resources so you can save time and get bigger results.If you are a beginner, there is a small amount of technical information included in this book. If you really want to learn search engine optimization this cannot be avoided. We’ve made these areas as simple as possible, while providing additional tools and resources that will make it easy to speed up your journey to SEO mastery. If you are an advanced SEO optimization professional, this book covers updated summaries of Google’s latest updates, updated summaries of SEO marketing best practices to refresh your memory , solutions for common technical problems, and new tools and resources to sharpen your skillset— all written in an easy-to-read format, so refreshing your knowledge doesn’t feel like a chore. If you have requests for future updates, please contact me using my details at the end of this Article and I’ll be happy to take on board your suggestions.